Step inside a world built for producers and engineers who are ready to take control of their careers.Â
Attract the clients you deserve.
Every great attraction starts with a blueprint—and so does a great studio business. Inside StudioLand, you’ll design a career that balances creative fulfillment and financial stability—without sacrificing one for the other.
Apply to Join
What's inside?
Weekly Group Classes
Think of these as your main rides—live, high-impact sessions designed to solve real studio business challenges. No fluff, just actionable strategies you can apply immediately.
Community
Inside StudioLand, you’ll connect with ambitious producers and engineers. Whether you’re solving a challenge or brainstorming your next big move, you'll find support and accountability here.
Resource Library
This is your VIP pass to a battle-tested playbook for your studio. From branding to lead generation, these resources help you build the studio you’ve always dreamt of.
Some records our StudioLand members have worked on.
Â
From Imagine Dragons and NIN to The Foo Fighters and Mars Volta... If you can name it, one of our members has most likely worked on it.
Â
At StudioLand, you'll be in good company.
Meet Carl.
Carl Bahner is a mix engineer, educator, and studio strategist. During his two decades spent navigating the ups and downs of the music industry, he cracked the code to building a thriving studio business—one that attracts the right clients, stays consistently booked, and doesn’t rely on luck.
Carl knows firsthand that traditional academia doesn’t quite work for creatives – so he built StudioLand to be the opposite of a stale classroom experience. Instead, StudioLand is a space where studio pros explore, test out ideas, and carve their own place in the industry.
Here's what you'll find.
StudioLand's five core "attractions" will help you grow from being the studio world’s best-kept secret to being the go-to choice for artists. No more undercutting prices or watching others land the gigs you wanted; we'll teach you to take charge of your client flow and build the studio business your skills deserve.
BRAND CASTLE
Clarify your brand.
Your talent isn’t the issue—it’s that no one knows what makes you stand out. In this park, we’ll help you define your unique value, helping clients understand exactly what you bring to the table—before they even talk to you.
PROSPECT PEAK
Attract your ideal clients.
Tired of compromising on client quality? It’s time to bring in the artists who resonate with your style, personality and expertise. In Prospect Peak, we’ll show you how to build a steady pipeline that keeps your calendar full with projects you actually want to take on.Â
ALGORITHM ALLEY
Make content that feels authentic.
Dreading the idea of becoming a “mix-fluencer”? You’re not alone. In Algorithm Alley, you’ll discover how to share your work in a way that feels true to you, not a fake persona. Forget soul-crushing content calendars and forced posts—just share your real expertise and connect with the artists who need it most.
REPUTATION RIVER
Keep them coming back.
No more chasing after new clients while your past ones disappear. Transform satisfied clients into your biggest fans who keep coming back for more—and refer you to their network. Build the kind of reputation that fills your calendar months in advance, making sure you never have to scramble for work again.
THE CANTEEN
Meet others along the way.
The StudioLand community is jam-packed with high-level professional producers and engineers on their way to building better studio businesses. Between the weekly classes, accountability challenges, and live feedback sessions, we make sure no one gets left behind.
"Carl has helped me to see a whole new approach to marketing my mixing business. One where I can present a much more comfortable and natural version of myself to attract my ideal clients. These clients can finally see my personality and tastes, leading to a much better alignment with clients who make music I love."
Brendan Dakora
(Foo Fighters, NIN, Frank Ocean)
“Within a year of working with Carl, I got my first number one. And from there, all of a sudden I started working on major label songs. [...] What I got from Carl was invaluable, which was the mindset of: “Where am I needed the most based on my skill set?” and “How can I pitch myself to people effectively?” I can truly honestly say if I had not worked with Carl, it would have taken me a much longer time, [so] it has paid for itself very quickly. Thank you, Carl.”
Lucas Gienow
(Billboard-Charting Vocal Producer)
